Effective Date: January 1, 2024
Welcome! This Privacy Policy will provide you with information about how Squish Performance, LLC (“Squish,” “we,” “us,” or “our”) collects, uses, and shares your personal information. This Privacy Policy applies to our website (www.squish-energy.com) and to information we collect about you offline (collectively, our “Service”).
By visiting or otherwise using the Service, you agree to the Service’s Terms of Use, available here and this Privacy Policy. If you do not agree and consent, please discontinue use of the Service, and uninstall Service downloads and applications.
We summarized some (but not all) of the main topics of this Privacy Policy below. This is only a summary—to see the full text, keep scrolling down.
It is necessary to provide us with some personal information (e.g., name, address, email, phone number, etc.) to use certain content, features, and functionality of the Service (e.g., ordering from us).
In addition to personal information you provide directly, we and our service providers may collect information from you automatically as you access the Service (e.g., information about the devices you use to access the Service and your usage activities). This may include use of cookies and other tracking technologies.
Our policies and practices regarding personal information collected from children are explained at Section 8.
The Personal Information Squish collects is used for a variety of purposes as detailed in this Privacy Policy. For example, we use your personal information to provide and improve the Service, communicate with you, advertise to you, and operate our business.
We share personal information for a variety of purposes, including:
-- to deliver and improve our products and services;
-- with our Affiliates (defined below);
-- with our Service Providers as needed to run our business;
-- with marketing and advertising partners, some of whom may use your Personal Information to market their products to you or to target ads to you online;
-- as needed for security, fraud prevention, and other similar purposes;
-- in connection with corporate transactions (e.g., merger or sale);
This Policy explains your rights and choices regarding your personal information and our communications with you, including:
-- Nevada residents have certain privacy rights detailed at Section 10.A;
-- California residents have certain privacy rights detailed at Section 10.B;
-- Virginia residents have certain privacy rights detailed at Section 10.C;
-- Options regarding tracking technologies, online advertising, and communications from us are covered at Section 9;
-- Children’s privacy rights are explained at Section 8.
“Personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal information does not include information that is publicly available, de-identified, or aggregated. The Personal information Squish, its Service Providers and/or third-party services may collect includes:
We collect your personal information through various means, including when you directly provide it to us and automatically through your use of the Service. We may also collect personal information about you from our Service Providers and from third parties.
Squish collects personal information you provide directly when you use or register for the Service, purchase products via the Service, subscribe to notifications, post content on the Service, participate in our promotional activities or loyalty program, respond to our surveys, review a product, communicate with us, connect with us on social media, or otherwise send information to us.
Squish, its Service Providers, and/or third-party services may also automatically collect Device Usage Information about you when you access or use the Service. The methods that may be used on the Service to automatically collect Device Usage Information include:
Cookies are small files that a website transfers to your device through a web browser that enable the site’s or a third party’s systems to recognize your device and to capture and remember certain information. Web beacons (also known as tracking pixels) are tiny graphics embedded invisibly on a webpage or in an email that may be used to deliver or communicate with cookies, to count users who have visited certain pages, and to understand usage patterns. In general, our website uses cookies and other tracking technologies as follows:
Cookies vary in how long they last. “Session cookies” terminate shortly after you terminate your internet session. “Persistent cookies” are stored on your device until a set expiration date. We use both session cookies and persistent cookies on our website. In certain instances, we may also contract with vendors to help us analyze activity on our websites through session replay technologies to help us understand and analyze how visitors use our Services, and to improve the Services. These technologies may collect the following types of information, among others: IP address; screen size; device type (unique device identifiers); browser information; geographic location; and preferred language.
Some information about your use of the Service and certain third-party services may be collected using tracking technologies across time and services, and used by Squish and third parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Service and certain third-party services. See Section 9 for your choices regarding these activities.
Our Service Providers may collect personal information on our behalf or may share personal information with us in connection with the services they provide. We also may obtain your personal information from our Affiliates. In some circumstances, we obtain personal information about you from business partners, resellers and data brokers, some of which may sell the information to us. To understand your rights and choices regarding personal information collected by other companies, please consult the privacy policies of the businesses that you interact with.
Some features of our Service allow your friends and family to share your information with us. For example, when someone uses our refer-a-friend feature, purchases a gift for you or ships a product to you, they provide us with your personal information.
We may also engage vendors to provide certain interactive features on our Site. Your use of these interactive features is voluntary, and we may retain the information that you submit through these features. For example, we may offer an interactive chat feature on the Site to assist you with your order and for other customer service purposes. When you participate in the interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information obtained through the feature to provide the service on our behalf.
Squish may use personal information for any purposes not inconsistent with this Privacy Policy or otherwise described by us in writing at the point of collection, and not prohibited by applicable law, including the following:
We may share your personal information for any purposes not inconsistent with this Privacy Policy, our written statements at the point of collection, or applicable law. In general, we share Personal Information as follows:
Certain functionalities on the Service permit interactions that you initiate between the Service and third-party social networks (“Social Features”). Examples of Social Features include: enabling you to send content such as contacts and photos between the Service and a third-party service; “liking” or “sharing” Squish’s content; logging into the Service using your third-party service account (e.g., using Facebook Connect to sign-in to the Service); and to otherwise connect the Service to a third-party service (e.g., to pull or push information to or from the Service). If you use Social Features, information you post or provide access to may be publicly displayed on the Service or by the third-party service that you use. Similarly, if you post information on a third-party service that references the Service (e.g., by using a hashtag associated with Squish in a tweet or status update), your post may be used on or in connection with the Service or otherwise by us and/or our affiliates. Also, both Squish and the third party may have access to certain information about you and your use of the Service and any third-party service.
Squish may use Google Analytics, Adobe Analytics or other Service Providers for analytics services. These analytics services may use cookies and other tracking technologies to help us analyze use of the Service. Information generated by these analytics services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these Service Providers, and may be used for purposes such as evaluating your use of the Service, compiling statistics on the Service’s activity, and providing other information relating to Service activity and internet usage. See below for more information on your choices regarding these services
The Service may permit you to post or submit user-generated content (“UGC”) including written content, user profiles, audio or visual recordings, computer graphics, pictures, data, or other content. If you choose to submit UGC to any public area of the Service, your UGC will be considered “public” and not personal information. UGC is not subject to this Privacy Policy, and may be used and shared to the fullest extent not prohibited by applicable law. Squish encourages you to exercise caution when making decisions about what you disclose in such public areas. For more information on how UGC is treated, see Section 9 of our Terms of Use. California minors should see Section 8 of this Policy regarding potential removal of certain UGC they have posted on the Service.
Additionally, the Service may offer you the option to send a communication to a friend or other contact—for example, by including a gift message when you purchase products for someone else. Squish relies on you to only send communications to people who have given you permission to do so.
Squish takes commercially reasonable measures to protect Personal Information from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the internet and online digital storage are not completely secure and Squish does not guarantee the security of your Personal Information. You are responsible for maintaining the secrecy of the usernames and passwords used to access your account with us. If you suspect any unauthorized activity associated with your account, please report that activity to us immediately.
Our Service is directed solely to residents of the United States. If you access the Service from outside of the U.S., please be aware that Personal Information collected through the Service may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of other countries. Your use of the Service or provision of any Personal Information constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in the U.S. as set forth in this Privacy Policy.
The Service is intended for a general audience and not directed to children less than sixteen (16) years of age. We do not knowingly collect the personal information of children under the age of sixteen (16). If we learn that we possess information from a child under the age of sixteen (16), we will delete such information in accordance with the Children’s Online Privacy Protection Act (“COPPA”) or other applicable laws (such as the California Consumer Privacy Act). If you are a parent or guardian and you believe that your child under the age of sixteen (16) has provided us with personal information, please contact us.
California residents under the age of eighteen (18) who have registered to use the Service, and who posted content or information on the Service, can request removal by contacting Squish at info@squish-energy.com or at 200 West Beaver Street Belle Plaine, MN 56011, (Attention: Privacy Officer), detailing where the content or information is posted and attesting that you posted it. Squish will then make reasonable, good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and others that Squish does not control.
Cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. Please review your browser’s Help menu for instructions or visit www.allaboutcookies.org for more information. Additional options for opting-out of interest-based advertising can be found at https://optout.networkadvertising.org/?c=1. Please note that if you disable all cookies, some features of our website may not function properly.
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, Squish currently does not alter Squish’s practices when Squish receives a “Do Not Track” signal from a visitor’s browser. For more information, please see our California Privacy Notice.
You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.
You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and Service Providers that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding interest-based advertising, including use of Cross-device Data for serving ads, visit http://www.aboutads.info/choices/, and http://www.aboutads.info/appchoices for information on the DAA’s opt-out program specifically for mobile apps (including use of precise location for third party ads). Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of interest-based advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain Interest-based advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not be effective.
We also use advertising services provided by Google Ad Services and Microsoft Advertising Services. To learn more about the data Google collects and how your data is used by it and to opt out of certain Google browser interest-based advertising, please visit here. To learn about the data Microsoft collects and how your data is used by it and to opt out of certain Microsoft browser interest-based advertising, please visit here.
In addition, we may serve ads on third-party services that are targeted to reach people on those services that are also identified on one of more of our databases (“Matched List Ads”). This is done by using tracking technologies or by matching common factors between our databases and the databases of the third-party services. For instance, we may use such ad services offered by Facebook, LinkedIn, or Twitter. We are not responsible for these third-party services, including without limitation their security of the data they hold about you. If we use Facebook to serve Matched List Ads on Facebook services, you should be able to hover over the box in the right corner of such a Facebook ad, or go to your account settings, and find out what options Facebook offers you to control such ads. If we use Twitter Matched List Ads, you should be able to review your ad options in account settings on Twitter. LinkedIn also offers controls that can limit the ads targeted to you, which are available within its Settings & Privacy menu.
Squish is not responsible for effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
You may unsubscribe from our marketing email communications by clicking the “unsubscribe” link found in every commercial email we send. If you opt-out of our marketing email communications, we may still send you email messages related to your account or purchases with us. Unsubscribing from our marketing communications will not affect the level or quality of service we provide to you.
Nevada residents may opt-out of the sale of “covered information” to third parties, including but not limited to name, address, social security number, telephone number, email address, and other information through which a person may be contacted. Our uses of your Personal Information are not sales under Nevada law. If you have any questions or if you would like to receive notice by email in the event we should engage in sales of Personal Information under Nevada law in the future, please email us at info@amruthgroup.com.
California residents have certain additional rights as more fully detailed in our California Privacy Notice. In the event of a conflict between that notice and this policy, that notice will govern California resident's privacy rights.
This section supplements other parts of this Privacy Policy and provides additional information for Virginia consumers, including how to exercise their rights under the Virginia Consumer Data Protection Act (“VCDPA”). All terms in this section are used as defined in the VCDPA.
Additional Information about Certain Data Uses
Targeted Advertising. We may process your Personal Data for targeted advertising.
Sales of Personal Data. We may sell your Personal Data.
Making a Privacy Rights Request
If you are a resident of Virginia, you have the right to submit certain requests relating to your Personal Data as described below. To exercise any of these rights, please email us at info@amruthgroup.com, or call us toll-free at (262) 399-6915. Please note that we will need to authenticate your identity before your request can be processed. For authentication, you will be asked to log into your account or to provide two-to-three (2-3) pieces of Personal Data that we will match against our records.
Right to Access and Data Portability. You have the right to confirm whether we are processing your Personal Data, to access your Personal Data, and to obtain a copy of Personal Data you provided to us in a portable format.
Right to Correct. You have the right to request that we correct inaccuracies in your Personal Data, taking into account the nature of the Personal Data and our purposes for processing it.
Right to Delete. You have the right to request that we delete your Personal Data, subject to exceptions.
Right to Opt Out. You have the right to opt out of the following uses of your Personal Data: (a) targeted advertising; (b) the sale of Personal Data; and (c) profiling in furtherance of decisions that produce legal or similarly significant effects.
Right to Appeal. Sometimes we are unable to process requests relating to your Personal Data, in which case, your request will be denied. If you are a resident of Virginia whose privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request by calling us at (262) 399-6915.
Please note that if you make a privacy rights request, we will retain the Personal Data submitted in connection with your request for recordkeeping purposes.
Changes to This Privacy Policy
We reserve the right to change this Privacy Policy prospectively effective upon the posting of the revised Privacy Policy. Your use of our Service indicates your consent to the Privacy Policy posted at the time of use.
Contact Squish
If you have any questions about this Privacy Policy, please email us info@squish-energy.com or at 200 West Beaver Street Belle Plaine, MN 56011, (Attention: Customer Service).